‘Ulu‘ulu was developed as and remains a project of the Academy for Creative Media System at the University of Hawai‘i. Established by the Board of Regents in late 2003, ACM seeks to establish a globally competitive media studies program in Hawai‘i, with instructional programs that span the entire academic spectrum, from certificates to associate, baccalaureate, masters, and eventually doctoral degrees. A system-wide endeavor for fostering a progressive and collaborative environment for students, faculty, campuses and departments, while effectively interfacing with global academic, technology and commercial economies, ACM’s initial strategy is to leverage existing resources and faculty assets across the ten-campus University of Hawai‘i system. Now successfully incubated as a degree granting program at the Manoa campus, ‘Ulu‘ulu at UHWO is the first realization of the collaborative foundation of ACM’s system-wide program. ACM is designed as a catalyst for the creative IP industry in Hawaii.